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The TUIT Group - industry know-how from industry pros who know how/Digital Marketing Coaching and Playbook Course for Wastewater Pros
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A HOW-TO COURSE, COACHING and CONTENT CREATION SERVICE PROGRAM

Digital Marketing Playbook for Wastewater Pros


This package was designed for UTILITY, MUNICIPAL AND TRENCHLESS CONTRACTORS as well as EQUIPMENT MANUFACTURERS and PROVIDERS to de-mystify Digital Marketing -
led by Your Sherpa, Suzan Chin-Taylor, Wastewater Industry Marketing Specialist.

You’ve heard that content marketing can help you increase business, find new customers and great talent right? You need to know the how, not just the what.

If you want to… 
  • MAKE MORE MONEY by knowing how to use content and social media effectively to generate sales and increase profits
  • SAVE TIME by having a way to manage content consistency and frequency
  • BE COMFORTABLE with using digital, content and social media marketing
  • FUTURE PROOF YOUR BUSINESS by using digital and content marketing
 …then this package is for you!

Join Suzan for her NEW course - the Digital Marketing Playbook for Wastewater Pros - harnessing over two decades of experience in the wastewater industry, along with the power of the Creative Raven content creation platform and team, to develop your strategy and PUT IT INTO ACTION.


In her highly successful C3 Done-For-You Content Creation Programs, Suzan has helped large manufacturers and contractors use digital marketing to generate business, create a better online presence and digital footprint, and future-proof their businesses.


Now, in her NEW offering, Digital Marketing Playbook for Wastewater Pros, she delivers this same industry knowledge, and these same strategies, in an affordable Done-With-You format. PLUS she’s added an exciting new online project management and access to a team of creatives to simplify your journey, produce your content and execute your plan.

Get Started Now

Stop struggling

to use digital marketing to generate business, create a better online presence or digital footprint and develop winning strategies for digital marketing with the Digital Marketing Playbook for Wastewater Pros Program.

Take an exciting journey with Suzan into the world of digital marketing where she’ll help you create a complete digital marketing plan and strategy along with content ideas, execution action steps and a play-by-play game plan to follow—not to just kick start or improve your online marketing, but to sustain and maintain it long-term.


Here's what you'll get when you sign up for the Digital Marketing Playbook for Wastewater Pros

PART 1 of the Program

DIY Digital Marketing Playbook Creation Course and Coaching

In this 7-Part Course, Suzan has included everything you need to know and be able to do to create your playbook, including:
  • Developing a digital marketing plan
  • Creating a content editorial calendar for your social media channels
  • Establishing a task list and schedule for executing your program that's doable and who will be responsible
  • Finding resources and help to manage your digital marketing program
  • Setting the right mindset about digital, content and social media marketing
  • Learning about common social media and content marketing mistakes and how to avoid them
  • Using digital marketing to generate new business, create trust and position your firm as an authority 
  • Building a strong online presence that strengthens brand credibility and boosts recognition
Unlike lots of courses that just tell what you need to do, this course will guide you step-by-step to show you HOW to do what you need to do to make digital marketing work for you.
 
You’ll participate in fun, practical exercises and activities to help you implement and integrate what you’ll learn in each lesson. At the end of the process, you’ll have created a playbook for building and maintaining a powerful online footprint that gets you noticed by your prospects and customers and positions you as a thought leader and trusted resource. Plus, as part of this course, you get access to weekly online group coaching calls to help you stay focused and get help when needed.

and then it gets even better...

PART 2 of the Program

Once We Create Your Digital Marketing Playbook together...

you’ll then have the opportunity to use the power of our Online Project Management Platform and Team of Creatives to do the heavy lifting!

You are not alone in your content creation and digital marketing plan execution!


Using our guided project platform, you can create and manage your content in a fast, smooth, and cost effective way, and get your digital marketing plan across the finish line - quickly and effortlessly!


Our C3 Team of Creatives are an on-demand marketing solution that delivers gorgeous branding, sharp graphic design, lightning fast website development, clever copywriting, smart automation and catchy social media you need, all in one place, for one flat subscription fee per month. 


With our all-inclusive C3 DWY (Done-With-You) Content/Digital Marketing Service, you’ll have:


  • Weekly Live Online Group Coaching Calls with Suzan 

  • “On-Demand” Creative (up to 3 projects worked on at a time) 

    • Unlimited Graphic Design for print, tradeshow and online uses

    • Unlimited Website requests give you freedom to create engaging user experiences

    • Unlimited Writing requests give your company the right voice

    • Unlimited Automation requests mean systems you can rely on.

    • Unlimited Social Media Content and Posting for frequent and consistent presence

    • Unlimited Revisions let you refine the details until you love it!

    • Create Your Success Map With Certified Digital Marketers

    • Lead Gen, Marketing Automation and Sales Funnel set up

    • And much more

  • Total Freedom With One Monthly Membership means lower overhead, and increased productivity!

A Winning Combination

Unlock your full potential with this program!

For just a one time fee of $2,477 for the course and then $1,750 monthly [begins at month 3 of the program], you’ll harness the experience of Your Sherpa: Suzan Chin-Taylor, Wastewater Industry Marketing Specialist, and the power of our Project Management Platform and Team of Creatives to future-proof your business.


Take control of your future and invest in yourself.

Get Started NowI Have Questions, Book Game Changer Consult

STILL HAVE QUESTIONS? We’re here to help. Book a Free Digital Marketing Game Changer Consultation Call.

If the Course & DWY Content Service sounds interesting BUT...

you know you or your staff have no time to devote to developing and managing your content program, but you DO have the resources to outsource, then Suzan Chin-Taylor’s famous “white glove” C3 Done-For-You Content Creation and Coaching Programs may be a better option. This option is:

  • Truly done for you
  • We come up with the strategy and plan
  • We create the content (including video recording and production)
  • 2 dedicated project managers
  • Editorial director
  • Strategist
  • We take care of everything for you
Book a Digital Marketing Game Changer Discover Call to learn more about this service.
Learn More About Our "White Glove" C3 Program

Detailed Course Contents

Introduction

Welcome On Board | What To Expect
Weekly Group Coaching Call Zoom Info

Building a Strong Foundation

Understanding what digital marketing is and isn’t and why you need and must do this to insure your business future survival
What it takes to be successful in digital marketing
A digital mindset for optimum results
Exercise
FEARS-ASPIRATIONS-MOTIVATORS-EXPECTATIONS.pdf

Identifying and Knowing the Target

The 80/20 Rule - Identifying the Hottest and Most Profitable Prospects
Creating the Ideal Prospect Profile
Sales Cycles, Purchasing Habits, Decision Drivers and Touch Points
Goals and Desired Outcomes | Exercise
Exercise Review Instructions and Bonus
GOALS-OUTCOMES.pdf
Ideal Client Profile - Contractors and Service Providers
Ideal Client Profile - Technology or Equipment
IdealTalentProfile.xlsx

How to Create A Content Plan

Content Is Key and the Why
The Editorial Calendar
Content Types and Idea Generators
Curated Content
Exercise
Editorial Calendar Templates Worksheet

Engagement — Going Beyond Creating Content

Your Online Profiles
Building a Following
Initiating and Keeping the Relationship Alive
Engagement and Online Relationship Building Exercise
Message Sequence Example 1
Message Sequence Example 2

Prospect Engagement and Nurturing

Understanding the New Buyer's Cycle
Targeted Messaging with Content
Options for Sending
Exercise

Frequency, Consistency and Managing it

Outreach Effectively in 15 Minutes a Day
DIY or Outsource
Follow Thru and Tracking the Sales Funnel
The Right Help Exercises

Support Elements of a Winning Online Footprint

Supporting Elements
Wrap Up and Final Exercises
Image Resources.pdf

Get Started Creating Content

Start Creating and Publishing Your Content

Bonus Content

25 B2B Content Mistakes That Cost You Business and How to Avoid Them
25 B2B Content Mistakes - Bonus Content.pdf

  • $2,477 or 3 monthly payments of $853

Digital Marketing Coaching and Playbook Course for Wastewater Pros

  • Course
  • 42 Lessons

Stop struggling to use digital marketing to generate business, create a better online presence or digital footprint. This Course, Online Project Management Platform, Team of Creatives, and Group Coaching Program will help you develop a winning game plan for digital marketing that you can readily understand and do yourself. Future-proof business using content and social media marketing—learn how now.
Get Started Now